While working on the Social Media Project, we came across many obstacles. First, the company we chose was already taken, then we chose to do another company, after working diligently on the project, it came to pass that our company was already chosen again. So, mid-week we chose our third company an began working on it. We finally got our company, Gatorade. We all chose what sections we wanted to work on and began.
I initially just chose Wikipedia and Google Alerts and found sufficient information on both sites! As the week went on, it appeared that there were only a few members working on the project I began to get stressed out a bit. Finally it started to come together and members began to start posting or at least contacted me about working on the project.There was two members that I didn't hear anything from, and decided to fill in and get those sections done myself.
The project helped me to understand how companies use different ways to promote their products and how they use social media to connect with potential customers. It appears that some companies are more involved than others' and I think it just depends on the prestige of the company, whether or not they need to allocate additional resources to social media to improve their marketing.
This was a pretty tough week. I am not sure if it was the information actually, or trying to play catch up from last week (Easter) to get everything dine on time and just not feally focusing on the information. Nonetheless, it just didn't stick this week.
We read and watched a lot of lectures this week and a lot of information stuck, such as Network Effects, which is, the number of devices that are networked together that increases the value. We also learned about the three primary sources for Network Effects:
1. Exchange-the ability of users in a network to exchange information.
2. Staying Power-the long-term viability of a product or service.
3. Complementary Benefits-products or services that add value to a product.
Another term we learned is Metcalf's Law, which states: the value of a network is proportional to the square of the number of users (or # of connections that can be made).
I really do feel that Social Media is here to stay, at least in its current form, for at least a few more years. There is no doubt that it will still continue to evolve into something much more real soon. If you look at recent trends in technology, you don't need a crystal ball to predict that something big is on the way, and I feel it will really revolutionize and integrate social media and business into everybody's daily lives'.
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This week we discussed Telecommunications and Internet.
There was so much information in this ek that it started getting actually kind of muddy, but I tried to keep focused. There were a lot of technical terms such as User Datagram Protocol (UDP), Digital Subscriber Line (DSL), Fiber To The Home (FTTH), and many many more that they all started to run together. The best thing that I read though, was about Amdahl's Law which stated: A system's speed is always determined by the slowest component. This of course is pretty much common sense, but I think that it is easily forgotten especially when people are out shopping for the latest and the greatest thing. Think about it. What good is a smartphone that is labeled with the speed of 4G LTE, when the service is not even offered in the area? None at all according to Amdahl's Law, as your performance will be based not on the phone's capabailities, but the capabilities of the service that you have.
Another cool term which I learned was cybersquatting, which means to acquire a domain name that refers to a firm, individual, product, or trademark, with the goal of exploiting it for financial gain. The practice of doing that is illegal in many countries, andICANN even has a dispute resolution mechanism in place for such events.
There was so much information in the readings this week that my eyes started crossing at every term or acronym that I came across, I will definately need to re-read much of this material in order to get a better grasp on what it all means. Even though the material is not above me, it is just so much at one time that it starts to get confusing. I hope to forecast a clear blog next week!!
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This week I read about and watched lectures on data, basically just data. Well, and information, and how information is basically just organized/structured data. I had a pretty clear understanding on this week's material, as much of it seems to be information we already discussed, but in more detail. I also learned how data can be organized and brought together in order to make business decisions and not just hunches and how data leverage in the market lies at the center of competitive advantage.
I also read about databases and learned what they focus on, e.g. sales, product returns, inventory, payroll, geographical data and business units. There was a little bit of information that is still somewhat muddy after this week, such as Database Management Systems (DBMS), I mean, I can read about what they do, but actually seeing them in action is a whole other thing.
I also learned about data and security, and how that "Big Data" is often targeted by hackers and other aggregators looking to steal data to either use it for profitable gain or to sell to others.
This week's information was jam-packed full of so much information that to explain everything would take many KB of data!
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The Database Project was a nice little project, I used Microsoft Access to do my project since I use a PC and not a Mac. I learned so much from the project being that I have never used Microsoft Access before the project. It was real intersting to see how you could import data from an Excel file and turn it to a nice readable table. The project gave me a sense of understanding on how to create a simple report or query, it also showed me how easy it can be to organize data once the database is created for the purpose desired. The only part that I think I will have some trouble with is remembering formulas and such to make validation rules and such.
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Thinking of ways to enhance the functionality of this database, I thought that we could then export the information back to Excel to create charts and graphs to see trends. These trends could range from Profit, length of membership, what part of year are people joining or cancelling. Another thing is that we could run the report, and those that cancelled, send surveys and offer promotions to return. The survey would give the company an idea on what is going right/wrong and we could adjust accordingly. It would also offer a sense to see if we would need to hire more employees for a certain time of the year or not.
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This week we started to work in Microsoft Access. This is a database software that is great for gathering and understanding a lot of information, whether it be phone numbers, inventory, guests lists, oe even patient data. It provides a clean way to sort the information, create queries, and reports. Access is very new to me, it does share some similar qualities with Excel, but is still very different. While watching the lectures and going through the scavenger hunt, I was a little worried that this is was going to be very difficult, but like most new software it just takes some getting used to and some familiarity.
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Microsoft Access has so many options that it is unbelievable, and in some ways is easier to use than Excel. Before this class I had seen Microsoft Access and opened it to play around, but didn't know exactly what I was supposed to do with it. Knowing what I know now, I know there is a time and place for Excel and a time and place for Access.
In closing, I give this week, Week 10, a Clear view as I have learned so much from the lectures and am ready to begin my project.
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In my ISM3004 class at the University of Florida, I was required to complete an Excel project which included formatting a worksheet by creating formulae and Pivot Tables. The project was pretty easy for the most part. I had to use "Freeze Panes" to lock rows to be displayed at all times while scrolling up and down the page. I also had to create formulas for Maximum Heart Rates, Target Heart Rates, Highest Heart Rate Achieved, and to find whether or not the target was achieved. Most of this was pretty basic and nothing new to me except when I had to use the "IF" function, it was a new formula which I had never used and wanted to learn how to use. This function is real useful when checking whether a condition is met or not and is real useful.
The second step of the project was totally new to me. It involved creating Pivot Tables based on the Raw Data that we had. This manipulation is still somewhat Muddy to me, but with practice I am sure I will become more familiar with it and use it more often. The process of creating the Pivot Tables took a lot of trial and error and reviewing of lecture videos to get right. But having the ability to have data summarized and sorted in such a manner is very useful and convenient especially when dealing with a large amount of data. This project was extremely useful and informative, I can't wait to use this information in the Business World!
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This week we watched lectures and read about Moore's Law. This was a pretty easy week in terms of information and terminology as we have already discussed some of the material earlier in the course. This week we did discuss Gordon Moore and learned a little about his history and how Carver Mead coined the phrase "Moore's Law." Moore's Law refers to a 4 page paper that Moore wrote in Electronics magazine discussing how chip performance, per dollar, doubles every 18 months and how next generation chips should be twice as fast & cost the same as 18 months ago.
We also discussed
Price Elasticity, which is: The rate at which demand fluctuates with price change. High price elasticity: drop in price results in a spike in demand. In everyday situations, think of the price of gas as having Low price elasticity: As the price of gas increases, people change their driving habits and in turn are more conservative, resulting in using less gas or Decreasing the demand. Much of this material I have already encountered in both my Micro and Macro Economics classes and my Marketing class, so I was already familiar with most of this material.
Another important item of discussion is as a manager in the business world, the concept of having a "Crystal Ball." This is knowing or anticipating what will happen in the future with technology based on the past and being able to make decisions for computing technology in the business world, based on costs and time.
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It was easier said than done. The Presentation project seemed easy enough and fun. When it came time to choose a subject, is when reality set in and I realized this was not going to be a cake-walk.
Preparing the ideas and creating the storyboard was the second obstacle I had to overcome as I have seen these for movies and such, but never paid any attention to them and were turned off by them so for me to face that alone was pretty difficult, luckily there were plenty of resources to gather information about creating a storyboard and I was able to put one together. After the storyboard I had to get down and dirty and start looking for images and other information that I wanted to use in my presentation.
Like I said this project seemed fun and easy from the beginning. It was one of those "Don't judge the book by it's cover moments." I mean, I did have fun creating the presentation, I just wish I had better hardware like a better mic and better software like garageband or something to easily create background music or something. Overall, with what I had to work with, I feel I did a good job, not great, but good.
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I feel that my presentation did flow well and I answered questions to how I would make the changes that I brought up. After watching my presentation a few times, I now feel that my introduction could have been more interesting, something to intrigue the audience or capture their attention. I didn't have any real data to validate any claims, it just seemed more common sense type of stuff that we should do to make these changes at my employer. Also one fellow classmate mentioned that one of my slides was hard to read and after reviewing it, I have to agree somewhat, it was a somewhat cluttered slide, kind of on the edge of being too cluttered I think. But I didn't want to make any changes because any changes to the slide would have made it feel more cluttered and expanding the information into two slides would have been too much. Also I feel that I did flow very well with the presentation, as I rehearsed it many times and had recorded the slide lengths in order to focus on narrating it at the appropriate time.
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This week's material was so jam packed full of good stuff it is hard to contain and will probably be hard to retain! We began with Open Source Software (OSS) and learned about the many types, the benefits, and the essentials. It appears that there are so many benefits to using OSS such as: great quality, high reliability, great flexibility, low associated costs, and an end to predatory vendor lock in. Also the access to the source code gives it a great advantage over commercial software as there is the ability to fix bugs yourself, modify behavior of the program, and add features.
The Economics of Open Source Software
Learning how companies can afford to distribute this type of software was very interesting. I have used open source software applications in the past where they were given to me for free. Though most of the applications I got my hands on were of lower quality and I have not really kept using. But they were free, I now know why, as the companies either take donations (smaller companies that have this type of software for use) or they charge for support, which can get very pricey.
The Cloud
Another topic that was pretty clear to me was somewhat new to me, at least most of it was. When the newiPhone 4s came out, it was all about the "Cloud" and I was like what is this cloud stuff they are talking about? Is this something new? But after reading this material and watching the lectures I just found out it was basically the Internet, in a way. Personal cloud based computing, such as, Gmail, YouTube, and Spider Oak are just a few examples of this type of computing. So many of the services we currently use are cloud based and most of us don't really know it, or pay attention to it. Enterprise cloud based computing now, is a little different, there are monthly subscriptions, they are highly scalable, and you can write your own.
Cloud computing options seem infinite and are the way of the future, as it frees up disk space on your physical machines and is ever evolving. It also frees up IT staff and costs to focus your resources.
Virtualization
I can't lie...this week wasn't all clear! When it came to virtualization, it was like I got hit in the head and was left dazed and confused. It actually started out very confusing, but as I went on in the lectures and reading, it started to become more clear, though I know I am not ready to jump in to try doing this on any of machines at this time and probably not in the near future either.
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This week I watched lectures and did some reading on Understanding Software. Most of the information was clear and simple, while some of it seemed pretty intense and complicated. Learning and understanding the types of software was pretty easy, I seem to have a better understanding on the differences between System Software and Application Software. System Software, such as, Windows 7 and McAfee Antivirus are needed for the smooth functioning of a computer and it's peripheral devices. Application Software, such as, Microsoft Word and Quickbooks, help accomplish a specific purpose.
Probably the most interesting thing that I learned this week was about Version Numbers of software. Version Numbers consist of : Major # . Minor # . revision # . build # So a version of an application may look like this. Version: 1.6.4356.41199 This is actually the version of the Bing application that is running on my Blackberry. Version1means that this is the first actual version created for my phone, then the6 is the minor version number which means it has had 6 minor upgrades to fix bugs and to improve performance, the4356is basically how many times it has been tweaked to fix bugs, and the41199is how many times the developers have gone in just to check to make sure everything is still ok and secure.
This information was very important to me because when I see a new version of something I have the tenancy to want to upgrade as soon as it is released, but now knowing that the new versions could be full of bugs and such helped me to understand that I should probably wait a while to make sure everything, or most everything, is worked out before jumping in to something especially when there is a large investment involved.
The muddiest part of this week's lesson was about Writing Software, this seems so confusing, that I am turned off by it even though I am very interested in learning more about it, it just seems like toomuch to grasp! Hopefully it isn't, because I know I am going to have to learn more about it as the semester goes on!
Wish me luck!!
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Well I titled this week's blog: Muddy With A Chance of Clear-Presentations.
This week's information was about presentations, some of it showed what to do and some of it was about what NOT to do. I have been doing PowerPoint presentations for years now. Many of them were just for fun and some were for school or work. I know now that many of my presentations would be banned, as they broke probably every copyright rule and had so many animations and such, it would leave you dizzy. In time, I did begin to scale my presentations back but after this week's lesson I know it will take a lot of constraint to try to use what I learned in my next presentation.
Which will not be like this:
PowerPoint Created by: Christopher Ondrako, 2012
This little example I just mad for this blog, as I don't have any real examples on this computer. But still many can get the point. And I just learned how to embed the presentation into my blog using Windows Live-SkyDrive. Now back on point, for the most part the information seemed kind of common sense, I saw some crazy examples of what not to do in PowerPoint and other things that opened my eyes to things that I need to fix myself. Such as the animations and such. I too was one of those who thought animation really gets the attention of the viewer.When all it really is, is a distraction.
One thing that I learned, but is still muddy, is the use of infographics. I haven't really seen these types of graphs before this class and think they are very intriguing, though kind of confusing and too cluttered much of the time.
Basically, what I took from this week's lesson is, "Less is More." I mean of course the slides shouldn't be blank, but still they shouldn't be cluttered and fill with non-essential items that don't pertain to the presentation. Important "Do's" are to Format and Style the presentation to make it appealing. Use a clear and professional font type, and use colors and themes that gel very nicely with the message being projected from the presentation.
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Week 4:
This week's lesson included a lot of information, such as: Strategy & Technology, The Value Chain, and Porter's Five Forces.
Much of the information I read about this week was also linked to my previous Marketing class, I love it when material seems to flow and much of the terminology is already known to me. It also gives me a sense of pleasure that everything I take from each class is connected together and isn't alien to me.
It was clear to me that when dealing with strategy and technology, you must stay up with the times, but you can't rely solely on the technology to do all of the work for you as technology can be easily imitated and rarely offers sustainable advantage. In the business world one must also be innovative and be able to sense timing. I also had a clear understanding that competition is a good thing, as it leads to improvements in the industry such as stronger products and more benefits for the consumer. It was interesting to learn that Steve Jobs and Bill Gates once worked together!
I also learned about "Switching Costs & Data" and that the costs a consumer incurs when moving from one product to another can involve actual money spent as well as investments in time and possible data loss.
Some sources of switching costs are:
One particular piece of information that I read about and watched a video on that I really enjoyed was about
Porter's Five Forces. This bit of information helped me understand the framework considering the interplay between:
The intensity of rivalry among existing competitors.
The threat of new entrants.
The threat of substitute goods or services.
The bargaining power of buyers.
The bargaining power of suppliers.
It was amazing to learn that Michael Porter had written this framework 30 years ago, and is still successful today.
All in all this was a good week of information, I just hope it all sticks with me, not only for my exam, but also as I grow and work in my career.
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Week 3 now down 00001011 more to go (binary), still trying to get it. I did find a nice website that has an application that translates binary, just click the link.
Now on to this weeks material: This week we watched lectures and read material on Networking concepts. Though a lot of the material was above what I already knew, I did find most of it very familiar and NOT above what I am capable to understand. I already had the basics of home networks, as I have a desktop, 2 laptops, a printer, and my TV all on my Home Network. But the technical parts like making sure I have the proper wireless security and types of cabling was new to me. My next step for my home network will be a backup system as was discussed in this week's material. I plan on using a spare hard drive and connecting it to my wireless router to backup any important information I may keep on my computers, such as previous tax returns, photos, and other important documents.
My home network is not quite that intricate, but it does seem to keep growing into something that resembles this one in the photo.
Another bit of interesting facts that I learned about were the different WiFi types (802.11). I learned that I must know what type of wireless Network Interface Card my devices have to make sure that they are compatible with my router which is an 802.11g. (I really wanted to move up to an "N", but have not had a real reason yet as my wireless devices seem to operate very nice as they are, even streaming Netflix on my Sony Google Television.
Needless to say, today I came across a problem with my cable modem, it stopped working!! I don't know why it stopped, but I was able to go online in the morning, then my internet access was disconnected. I went round and round going through the steps of trying to get it going again. I called Cox cable to have them refresh the signal, I tried using a different cable outlet and nothing!! They offered to set me up with an appointment to have a technician come out, but I politely declined thinking, why would I pay $60 for a technician to come out to tell me my modem isn't working anymore? So I took my chances and went to BestBuy to purchase a new modem. I brought it home, called my Internet Provider and gave them the MAC address, plugged it in and boom, off to the races I went! The only thing that puzzled me a bit and still has me puzzled is that I never had to go through the setup process with the CD that was included with the drivers and such. But still, I have my internet back!!
Well looking forward to next week! Stay tuned!
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Well, finally getting around to posting about my Avatar experience!!
I had a good time creating my Avatar, I just had to find the right website to use. Some of the websites had bad reviews and were suspicious of having spyware, but decided to go with IMVU. IMVU is a virtual chatroom where you create your Avatar and can go through different rooms and places.
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It was a fun experience to build my Avatar once I got started. I used IMVU because of what all it offered. Some of the other Avatar sites either didn't work or offered boring Avatars. This one used more lifelike creations and more options, even though there were some hoops to go through, such as linking my account with Facebook and going through the tutorial. I loved the ability to personalize my Avatar by purchasing (through credits) different clothing options and other accessories.
Here are a few shots of my Avatar:
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I found myself trying to interact with others in the different chatrooms, but found the interface very slow and difficult to maneuver. But nonetheless, I love my Avatar, and look forward to switching it up at times so stay close and watch out for more!
This week in ISM3004 we read and watched lectures on Understanding Hardware. Even though it started out kind of tricky, being that I had no idea or understanding about binary and circuitry, it became very clear when we moved on into Personal Computers.
I have always had a keen interest in computers and how they work. I can remember back 19 years ago when I first started playing on computers. I started out mostly playing video games such as the Wolfenstein SS game.
How addicted was I after that? Wow! I mean really! It was a pretty exciting game but not enough to keep me from browsing through the computer and looking at the files and playing with some software. I then began using a very good graphic software and was able to make great looking pictures, scenery, and newsletter templates. From that moment, I was hooked, I had found something I really enjoyed doing.
In my years, I have had a few computers and some that have crashed. The first time that it had happened to me I was horrified, it was about 10 years ago on my laptop and I didn't know what to do. But I did remember that every so often (6 months or so) I had done a system backup on some CD's. So I inserted the CD and the booted on the computer. A few steps later and some hours I was back in business, thou all of my data was not saved, I at least had my computer runner with a working operating system again! I was so relieved.
I had then gone a few years now with no problem until a desktop computer that I had bought had crashed, the hard disk was not working and it would make noises. I then thought, this computer is only like 3 years old, I can't afford to replace it, or even have it worked on. So, I decided to take matters into my own hands, blindly I went to a local Electronics store and bought a hard drive. I got it home popped open my computer and said, oh this can't be that bad! I followed the instructions that came with the drive hooked it up and boom, off to the races I went!
So when I began reading this week's material, I was like...Bam!! Right up my alley, a subject I enjoy and something that I know a little about. Though there was quite a bit of information that I actually learned and will help me in the future, especially when looking at Core Processors and knowing what is the difference between them and also looking into the RAM and the type of disk storage offered. I really enjoyed this week's lesson and looking forward to some more!
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Week 1 is in the books, and so am I. Being that this is my only class this semester, I am able to spend my time and energy solely on this material, enabling me to even go in depth with the additional readings and resources. This week I got right in to my blog, I had a nice photo that I took while on vacation and embedded a link to a website that promotes the place that I had traveled to. Needless to say, after posting my blog and submitting the link to the class. I was instructed that my post was fine as a practice post, but not as coursework. So, back to the drawing board I went, I actually should have read all the instructions before jumping right into it. The biggest misunderstanding I had was the attributions of graphics, videos, and photos. So I did nothing to attribute my photo, which would have taken away from my grade if it was not just a practice post.
Still, I am determined to get it right and learn what I need to know about copyrights and fair use. It is still fuzzt on what I can use and when and where I can use things. Even after going to the Creative Commons website I am still unsure of when I have permission to freely use something or not. But I will continue to research this until I know for sure!
Even when i go to Flickr and do an advanced search, I am still not sure whether an image may be used or not. There is just so much information out there that at times it feels too overwhelming and I get confused, mostly because I tend to overthink things.
Here is a little short I found on YouTube:
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Well off to week 2:
Tuesday, January 10, 2012
Day 1: Or is it day 2? Well on with the point. I am typing my first blog for my ISM3004 class @ The University of Florida. I have never been into blogs or blogging, just because I have my own life to worry about and live and do not have time to read about what other people are doing, I really didn't care. But being that it is a requirement for my course I am open to exploring this type of social media. I am still unsure of what exactly I am supposed to be doing, but will learn as I go I guess. I have heard of tags or labels, as they are called here, but never really learned about them. The only tagging I had done was tagging pictures on Facebook and such. I am supposed to use various icons, but don't see any here, I do see the ability to add Links, images, and videos so maybe I will do that in the future.
Well I went ahead and added this picture that I took when on vacation at SanAndres, Colombia. What a trip that was and such a beautiful place! You can visit the website for San Andres by clicking on the colorful wording. Oops, I hope I have not violated any copyright laws by linking the website, I guess I better read more on that.
I actually kind of like this and am finding myself not wanting to stop, but I don't want to bore anybody!! So I will sign off for now.......until next time!!
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