Social Media Project

While working on the Social Media Project, we came across many obstacles. First, the company we chose was already taken, then we chose to do another company, after working diligently on the project, it came to pass that our company was already chosen again. So, mid-week we chose our third company an began working on it. We finally got our company, Gatorade. We all chose what sections we wanted to work on and began.

I initially just chose Wikipedia and Google Alerts and found sufficient information on both sites! As the week went on, it appeared that there were only a few members working on the project I began to get stressed out a bit. Finally it started to come together and members began to start posting or at least contacted me about working on the project.There was two members that I didn't hear anything from, and decided to fill in and get those sections done myself.

The project helped me to understand how companies use different ways to promote their products and how they use social media to connect with potential customers. It appears that some companies are more involved than others' and I think it just depends on the prestige of the company, whether or not they need to allocate additional resources to social media to improve their marketing.



Screenshot from http://ism3004socialmedia.wikispaces.com/Gatorade

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